HOMEWORK is what I do.. Best
Buying A House
Buying your first home is exciting, emotional, and often exhausting at the same time. Along the way, it’s natural to wonder: what have I overlooked?
Selling A House
Our team of professionals is eager to support you at every step of your journey, from the beginning to successfully closing the deal.
How I Help You
Get an extraordinary sale price
Achieving an exceptional sale price in real estate requires a strategic balance between property quality and market pricing. When mismanaged, agents risk diminished profits and client dissatisfaction. Traditional tactics, like blanket price reductions, often fail to deliver lasting value. Instead, I utilize a value-based pricing approach that aligns property pricing with buyers’ perceived value. For example, luxury homes are marketed with unique features that justify their higher price points and foster buyer loyalty. By highlighting the distinct aspects of each listing, I enhance profit margins and strengthen client relationships. Ultimately, prioritizing value over discounts cultivates long-term growth and a robust reputation in the real estate market.


Seamless & personalized process
In the competitive real estate market, delivering a seamless and personalized experience is essential for client satisfaction. When overlooked, clients may feel undervalued, resulting in lost sales and referrals. My approach focuses on understanding each client’s unique needs. For first-time homebuyers, I provide comprehensive guidance to ensure informed decisions. For move-up or move-down clients, I develop tailored strategies that suit their lifestyle changes. Sellers benefit from customized marketing plans that showcase their properties, while investors receive insights aligned with their financial goals. By emphasizing personalized service and value-based pricing, I build strong relationships and foster long-term growth in my real estate business.
Rapid result
In the fast-paced real estate market, achieving rapid results for sellers and buyers is crucial. For sellers, my services include leveraging social media networks and staging homes to reflect current trends, which significantly enhances property appeal and attracts potential buyers quickly. For buyers, I employ a strategic questionnaire to narrow down their preferences, ensuring we focus on exactly what they want and avoid decision fatigue. This tailored approach not only accelerates the process but also fosters a more satisfying experience. By prioritizing personalized service and modern marketing techniques, I deliver results that exceed expectations and cultivate lasting client relationships.

What My Clients Say
Clients aren’t just satisfied, they get the results they want.

“Sonal is extremely experienced and knowledgeable in the real estate community She knows how to get her clients the best and will make sure they get the best. She has helped my husband and I get many things when our builder wouldn't respond or get us the correct credits on our contracts. She has been nothing but wonderful through the whole process and helped us be stress free ”

“Sonal is very professional and a very dedicated person, she was always in communication with me and kept me up to date on everything, I live out of state and she made the sale of my property go smoothly thanks to her tips and experience. I recommend her 200% If you want to sell your house without headaches,I had another realtor before her from a another company that I had to terminate the contract with him because this person did nothing for four months until someone recommended me to Sonal”

“Sonal Shah helps me a lot in search of the dream home for me. I was a very picky and choosy in terms of right direction and plot area and amenities I wanted, so she worked hard and found private pocket from the builders listing. She is a master negotiator and help me to get the more upgrades without any extra penny. She saves a lot of money from my pocket. Also at the end she help me to negotiate my APR. I appreciated her endeavor in this regards. ”

“I had an excellent experience selling my house through Sonal Shah. She is very knowledgeable and and provided realistic recommendations that resulted in a more efficient transaction. She was amazing during the entire process for planning, staging, open house, and always responded in a timely manner. She has many years of experience and understands how to handle many different scenarios that can and will happen during the real estate transaction. I would HIGHLY recommend Sonal for buying or selling a home.”

“If you are selling or buying a house, Sonal Shah with United Realty is the person for you. Right from day one, she worked with us to get the house ready for sale, and with her expertise it was sold in record time. She knows the real estate business inside out, and is always willing to go Above and Beyond to help both the buyer and seller. I definitely recommend Sonal to anyone looking for a real estate agent.”

“Sonal has done an excellent job selling our home - from day one she has stayed on top of things - helped us find the right contractors when needed. Her expertise in real estate is unparalleled - she is trustworthy, prompt in responding to our queries, and works hard for her clients - even when she is on vacation! There are so many things you need to know about buying or selling a house, and Sonal's vast knowledge is a big plus factor. We would definitely recommend her for any real estate needs you may have. ”
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Knowing the value of your home is the the first step in deciding to sell.
Resources

1. Transform Your Space with Storytelling: Instead of just staging, create a narrative in your home that resonates with potential buyers. Set up inviting spaces that reflect lifestyle possibilities—like a cozy reading corner or a festive dining setup. This allows buyers to envision their own memories being made in the home.
2. Leverage Local Insights: Move beyond standard market data by showcasing the charm of your neighborhood. Provide insights into local parks, restaurants, schools, and community events. A well-crafted brochure or digital presentation can highlight what makes your area special, helping buyers see your home as part of a vibrant community.
3. Utilize Innovative Digital Marketing: Embrace technology to enhance your marketing strategy. Consider 3D virtual tours and drone photography for stunning visuals that capture attention. Host live virtual open houses on social media to engage with potential buyers in real-time, creating excitement around your property.
4. Create an Emotion-Driven Negotiation Strategy: Focus on the emotional aspects of negotiation. Understand what resonates with potential buyers and highlight those features during discussions. Be open to flexible terms that may appeal to buyers, making the process feel more personal and collaborative.
5. Craft a Memorable Closing Experience: Make the closing process special by adding a personal touch. Consider gifting the new owners something meaningful, like a local artisan basket or a handwritten note with your favorite memories from the home. This gesture fosters goodwill and ensures a positive transition for everyone involved.